HELLO!

My name is Amit. I’m a freelance UX designer living and working in Israel.

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I specialize in UX design for complex services. Working mainly with B2B customers from a wide range of industries.  
 

With more than 20 years of experience in high-tech companies (in Israel and North America) I am designing products’ user experience from start to end: From users research, business goals and strategies, through concept, detailed user interface design, usability testing as well as visual design (UI).

 

 

A company specializing in high-end SAP enterprise user-experience solution
The Israeli User Experience certification program
A multinational corporate specializes in software and services for communications, media and financial services 
Connects the top 3% of freelance talent all over the world

Functional Animation In UX Design

 

A good UX designer can easily explain the logic behind each decision in a design concept. 
Sooner or later, animation will be introduced to the wireframe concept, and then making design decisions or explaining them becomes harder. Reasons such as “It will be cool!” or “It’s trendy” are exactly the areas where a design starts to lose its strength.
Animations deserve a far better ground in our design considerations. 

 

 

I Don't believe in static design

 

And so it means that my deliverable is always a fully interactive prototype.

Prototyping is an integral part of the UX design process. In many cases it lead to unexpected discoveries and innovations that otherwise will not be discovered. 
I am an Axure training partner, working with Axure for several years now. Axure is the most powerful UX design tool today.